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Writer's pictureKara DeMaio

The end and the beginning

I made the decision to leave my full-time job with a steady paycheck and go out on my own amidst a pandemic that shut the country and economy down.

Am I certifiably insane?

Maybe. But I have always been one who loves a challenge.


"What would make you do such a thing?" you ask.


The answer is simple. It is time. Sometimes you have to know when to make the jump, even if you don't have a safety net.


For those of you that don't know, I've been working in healthcare marketing for the past four years. I've learned a lot about myself in that time, and I've grown as a person and a professional. I've had the opportunity to work with people that are inspiring and doing amazing things every day. I was constantly impressed by the skill and passion that the people I work with possess. I can't begin to tell you how many times I was brought to tears during this pandemic because of the incredible things we were able to accomplish and the never-ending selflessness of so many.


Doing what I love

This time has also made me realize that I don't have the same passion for my job that I once did. I feel like I can and need to be doing more. It's time for me to face new challenges and hopefully help and inspire others along the way.


I want to get back to doing what I love—helping people and business owners. As a freelance writer and designer, I've had the opportunity to help so many bring their dream of owning their own business to life. I love working with clients, learning about their journey, and becoming part of that journey with design solutions that breathe life into their own vision. I look forward to helping so many more.


Facing new challenges It's always frightening when the destination isn't clearly visible. But as someone who always preaches about finding your passion and pursuing what makes you the most happy, I need to do this. I'm excited to do this. And while failures are inevitable, I also know that I've grown the most and learned the most about myself in all of my failures.


I am grateful for the people and experiences that got me to where I am today, and look forward to sharing the insight and knowledge my 15+ year career has provided. I am excited to get back to helping people and businesses through Blueprint Creative Studio, LLC, a business that I started a few years ago and can now devote all my energy toward.


Looking ahead

Thank you to all those that have always supported me and pushed me to do and be better.


I plan to make you all very proud.

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